In 1982 the SEIKO Watch Corporation launched Lorus to compliment the Seiko and Pulsar brands. Its mission was simple; to make watches available to all without forsaking style, quality or technology. The mission was a success and over the last 30 years more than 120 million watches have been sold worldwide.The Lorus collection offers men, women and children exciting designs, outstanding build quality and remarkable value. With every movement made to the highest standards by Seiko Watch Corporation factories, LORUS watches are built to last.
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